Keeping the Millennials Book Review - Beaver Valley Times
By Scott Tady

Joanne Sujansky and Jan Ferri-Reed. These two Beaver County authors have appeared on radio talk shows in Syracuse, Cincinnati and Detroit, along with a few Pittsburgh TV stations, touting their business book "Keeping the Millennials," which reached the Amazon best-sellers' list.

Released in June, the book teaches businesses how to attract, hire, retain and adapt their workplace for the Millennials, those born between 1980 and 1999.

Companies are losing billions in turnover to this generation, according to Sujansky and Ferri-Reed, who say that problem can be curtailed by realizing that Baby Boomer bosses and their Millennial employees share many values in the ways they view success, hard work, diversity, teamwork, freedom and money.

That's all true, I suppose.

Though as a Gen X-er, I feel compelled to point out Boomers and Millennials also share a knack for self-absorption.

DR. JOANNE G. SUJANSKY, CSP (Certified Speaking Professional), Founder & CEO of KEYGroup® has worked with leaders for over 25 years to make their workplaces more productive and profitable. She is a highly sought-after keynote speaker who has worked in over 35 countries. Author of numerous books on leadership, change, and retention, her new book is Keeping the Millennials: Why Companies Are Losing Billions of Dollars to This Generation and What to Do About It, Wiley, June 2009. www.KEYGroupConsulting.com. Copyright ©2009 by Dr. Joanne G. Sujansky